Strategic Marketing for Non-Profit Organizations 7th edition

ISBN:013175372X

ISBN13:9780131753723

Publisher:Prentice Hall

Authors:Alan R. Andreasen, Alan Andreasen, Alan R Andreasen, Phil Kotler, Philip R Kotler, Philip R. Kotler, Philip T Kotler, Philip T. Kotler, Philip Kotler

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Strategic Marketing for Non-Profit Organizations Description

Strategic Marketing for Non-Profit Organizations 7 Edition Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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